Stage Six
How it worksResults
Case study · ROAR for Good · Health tech

Getting a B2B platform named in 13 of 14 high-intent buyer questions.

How we did it for ROAR for Good, step by step: the system we ran, what we built, and the result.

13 / 14
High-intent buyer questions
100
Assets published
< 6 mo
From absent to present
The client

Who ROAR is.

A Philadelphia-based, B Corp safety-tech company. ROAR builds network-independent wearable panic-button and staff-duress systems that protect frontline workers in behavioral health, healthcare, and hospitality, even in network dead zones.

The starting problem: a credible, patented product with real enterprise customers. But just six months ago, when buyers researched staff-safety technology in AI and search, ROAR didn’t show up. The incumbents did.

B Corp certifiedTriple-patented meshBehavioral health · healthcare · hospitalityEnterprise + SMB
Six months: from absent to present
High-intent buyer questions where AI returns a vendor shortlist · 13 of 14 today · monthly trajectory illustrative
1
Dec
3
Jan
6
Feb
8
Mar
11
Apr
13
May
What we built

What it actually took: 100 published assets, and a system that keeps learning.

// Authority pipeline

Earned the right to be recommended

Pillars
Anchored each cluster and defined the territory.
9
JTBD pieces
Emotional, functional, and social, matched to the reader's job.
44
Enablement
Shorter pieces that equip the reader to act or sell it internally.
14
Comparatives
Data-forward side-by-sides for buyers weighing options.
5
Data & proof
Evidence-led pieces for the skeptical reader.
5
FAQ
Snippet-optimized answers for direct-answer queries.
6
Subtotal83
// Capture pipeline

Won the moment buyers were choosing

Category framing
Capture pillars + guides that set how buyers should evaluate the category.
11
Comparisons
Listicles, head-to-heads, and “alternatives to” pages where ROAR gets named.
3
Support
Answer-first pieces that win direct-answer queries.
3
Subtotal17
100
assets published across the two pipelines
30
pieces refreshed as the system learned from new sales and buyer signals

The engine doesn’t just build once. As field intelligence comes in, content gets refreshed, so ROAR’s coverage compounds instead of going stale.

Where ROAR shows up

A sample of buyer questions where ROAR now shapes the narrative.

The moments a buyer is forming a shortlist, before they reach a sales team.

// Confirmed in tracking

Ask AI “best panic button for behavioral health facilities” and ROAR is now one of a handful of vendors named, near the top of the list.

Alongside names like CENTEGIX, Pinpoint, and Kontakt.io. ROAR entering the buyer’s shortlist on a non-branded question, before a sales conversation ever starts.

QWhat are the best wireless duress alarm systems for hospitals?
QBest panic button system for behavioral health facilities that doesn't rely on WiFi
QBest panic button systems for psychiatric units
QBest staff safety system for healthcare workers
QWhich staff duress vendors specialize only in healthcare?
“More prospects are telling us they found ROAR while researching in ChatGPT.”
VValerie, VP of Marketing, ROAR for GoodValerieVP of Marketing, ROAR for Good

AI answers are probabilistic, not deterministic. Visibility means how often ROAR appears across repeated queries and multiple engines, not a guarantee on any single response.

Why us

Why work with us.

01

Founder-led

Nate's sixth company, 20 years in B2B. He leads strategy throughout, and we never outsource.

02

Built on your ground truth

Regular interviews keep our finger on the pulse of your business.

03

Learns as it runs

The system tracks what's working and refreshes content as the market shifts.

04

Powered by our platform

A senior team ships the output of a much larger one, at real quality.

Next step

See what this system could do for your brand.

We’ll walk through the high-intent buyer questions in your category, show which competitors appear instead, and map what we’d build first to get you into the conversation earlier.

20-minute call with the founder · no pitch deck