Strategies for the
AI-driven web.
Deconstructing how Large Language Models are reshaping B2B discovery, trust, and purchase behavior.
The Complete Guide to AI Engine Optimization (AEO)
Learn how to optimize your content for AI-powered search engines and large language models. A comprehensive guide to being found, cited, and recommended by AI systems.
The Technical SEO Myth: Why Your Platform Matters Less Than You Think for AEO
Technical infrastructure contributes only 15-25% to AEO success. Here's why content quality and brand authority matter far more than your choice of CMS.
Reverse Engineering ChatGPT's Referral Logic
We ran 1,000 queries across 50 B2B verticals. Here is the pattern behind which brands get cited and which get ignored.
Why Buyers Trust Algorithms More Than Salespeople
The psychology of "objective" machine answers and the decline of the traditional Gartner quadrant influence.
How ROAR for Good Captured 73% AI Share
A deep dive into the content density strategy that allowed a safety platform to dominate LLM results in 4 months.
The 2026 State of B2B Search
Search volumes are down 25%. Conversions are flat. Where did the traffic go? (Hint: It didn't disappear).
Content Density vs. Content Volume
Why 1,000 AI-generated blog posts will hurt your domain authority, and the "Information Gain" metric you should track instead.
Navigating the "Black Box" of LLM Optimization
Technical standards for schema markup and entity relationships that help models understand your product.