How ROAR for Good Captured 73% AI Share

#The Challenge

ROAR for Good makes employee safety platforms for healthcare. Great product. Strong customer satisfaction. But when buyers asked ChatGPT about safety solutions for hospitals, ROAR wasn't in the answer.

Not once.

Their competitors were being recommended. ROAR was invisible.

#The Starting Point

When we ran our initial audit, we found:

• 0% mention rate across 50 relevant AI queries
• Thin content averaging 400 words per page
• No structured data on product or company pages
• Limited thought leadership in the safety space

ROAR had invested heavily in product development and customer success. Content marketing had been an afterthought.

#The Strategy

We built a 90-day content density campaign focused on three pillars:

#Pillar 1: Definitive Guides

We created comprehensive resources on every aspect of hospital employee safety:

• The Complete Guide to Healthcare Worker Safety Programs
• OSHA Compliance for Healthcare Facilities
• Technology Solutions for Patient and Staff Safety
• ROI of Proactive Safety vs. Reactive Incident Response

Each guide was 3,000+ words, richly structured, and designed to be the single best resource on its topic.

#Pillar 2: Proprietary Data

ROAR had access to anonymized incident data across their customer base. We helped them publish:

• The 2024 Healthcare Safety Benchmark Report
• Quarterly incident trend analyses
• Industry-specific safety metrics

Original data creates citation opportunities that no amount of generic content can match.

#Pillar 3: Entity Optimization

We ensured ROAR was properly represented across knowledge bases:

• Claimed and optimized Google Business profiles
• Updated Crunchbase and LinkedIn with consistent messaging
• Built Wikipedia-ready source citations
• Implemented comprehensive schema markup

#The Results

After 4 months:

#What Made the Difference

#Content Depth Over Volume

We published 12 major pieces, not 120 blog posts. Each piece was designed to be comprehensive enough that AI systems could confidently cite it.

#Consistent Entity Signals

AI systems aggregate information from multiple sources. By ensuring ROAR's messaging was consistent everywhere, we built confidence in their authority.

#First-Party Data

Nothing beats original research for AI citation. The benchmark report alone drove 40% of ROAR's AI mentions.

#The Ongoing Impact

Six months in, ROAR's AI visibility has become self-reinforcing. As more buyers discover them through AI recommendations, more content gets created about them, which strengthens their citation profile further.

"We went from invisible to recommended. The leads coming through now already trust us before the first call."— VP Marketing, ROAR for Good

#Lessons for Your Business

1. Audit first - Know where you stand before you start optimizing
2. Go deep - One definitive guide beats ten shallow posts
3. Create data - Original research is the highest-authority content type
4. Be consistent - Align your entity signals across all platforms
5. Be patient - AI visibility compounds over time

Ready to become the answer AI recommends? Let's talk.