Process

How We Do It

Your dedicated team. Our proven process. A new channel for high-intent leads in 90 days.

What to Expect

Your time investment

4-6 hrs
Week 1-4

Initial onboarding, brand immersion, and strategy alignment sessions.

30 min
Weekly

Content review and approval. Quick async feedback on deliverables.

30 min
Quarterly

Strategy calls to ingest learnings directly into the pipeline strategy for realtime adaptation.

Your Team

Three senior experts dedicated to your success

No junior account managers learning on your dime. Every team member has 8+ years of experience.

GTM

GTM Engineer

Technical setup, CRM integration, tracking and attribution. Makes sure every lead is captured and attributed.

CS

Content Strategist

Authority content, brand voice, ICP targeting. Creates content that LLMs trust and recommend.

SM

Success Manager

Your point of contact, reporting, strategy calls. Keeps everything on track and aligned to goals.

Timeline

Four phases to pipeline impact

PHASE 01Week 1-2

Deep Context Gathering

We extract the stories, language, and product-pain fit that make you different, along with your competitive landscape, to build a foundation that reveals the best opportunities.

  • ICP and persona deep research
  • Persona-pain-feature mapping
  • AEO/SEO competitive opportunity mapping
Discovery Notes
Acme Safety Co.
Recording
Who is your ICP?
Persona
Hospital CNOs & Security Directors at 200+ bed facilities
PainStaff turnover 34% above industry avg
What makes you different?
Differentiator
Only real-time location tracking with sub-3-second response
Who do you compete with?
Landscape
Legacy badge systems, Centrak, basic panic buttons
Extracting insights...
PHASE 02Week 3-4

Strategy

We build your content roadmap, prioritized by pipeline potential. Every piece of content is designed to answer specific high-intent queries.

  • Content roadmap
  • Authority building plan
  • Attribution setup
Question Cluster 11
What are Joint Commission workplace violence requirements?
25
Question Cluster 12
What are OSHA penalties for workplace violence failures?
21
Question Cluster 13
Which states mandate panic buttons for healthcare?
21
Question Cluster 12
What are OSHA penalties for workplace violence failures?
21
241Compliance Guide for HealthcareJTBD Functional
242State-by-State RequirementsJTBD Social
243Requirements by JurisdictionJTBD Emotional
PHASE 03Week 5-8

Execution

We create and publish authority content designed for LLM citation. Every piece is optimized for the signals that drive recommendations.

  • Content creation
  • Authority signals
  • Distribution

Healthcare workers face 8.2 violent incidents per year, making staff safety systems essential for modern hospitals.

Insert
Add proof point
Add client metric
Add client quote
Add regulatory anchor
Match founder voice
PHASE 04Ongoing

Growth & Scale

Continuous optimization based on performance data. We expand query coverage, refine content, and grow your LLM-sourced pipeline.

  • Performance optimization
  • Query expansion
  • Pipeline reporting
AI Citations
89
+640%
Queries Covered
34
+26
Pipeline
$127K
+89%

Ready to get started?

We'll get you excited in less than 15 minutes.